How Upwork utilizes Webflow's powerful CMS

Written by Ash Blankenship

June 3, 2021

I've long been a fan of Webflow. As a powerful website design and development platform, it allows me to create professional websites for clients, while giving them the ability to easily create and manage content.

Recruiting website Upwork also utilizes Webflow to increase productivity. They do this by giving their marketing team access to Webflow's powerful built-in CMS features.

To learn more about Upwork's Webflow CMS implementation, let's begin with the challenges the company previously faced.

"Prior to using Webflow, updating pages to comply with new brand guidelines or to adjust copy was too time-consuming," notes the Webflow blog. "Upwork’s marketing team didn’t have access to edit the landing pages, and even the most minor change took weeks to go through the standard Jira ticket filing process."

This was an inefficient process for Upwork and too often businesses small and large experience similar time consuming methods for updating their websites and online marketing.

But it doesn't have to be this way.

Once a Webflow CMS is set up, business owners and staff are able to manage dynamic content using a method that's as easy as filling in a form.

Credit: Webflow

This can include blog posts, staff bio pages, news updates, and more. And Webflow's CMS not only adds content to existing web pages, it can be used to generate new pages, automatically.

Prior to Webflow, Upwork's marketing team depended on engineering staff to create all new pages. But after the setup process, Upwork was able to transfer the work to the marketing team, giving them the ability to create new pages with the powerful CMS.

For Upwork, using Webflow to build complex landing pages enabled their team to eliminate administrative and technical lag. The team now implements brand and copy changes with the click of a button, and is empowered to rapidly address all of their real-time marketing needs. For Natalie Enright, Director of Content Strategy and Product, using Webflow has been one of the most impactful changes they’ve made in the marketing organization at Upwork.

I take a similar approach when working with clients. By utilizing Webflow's CMS, I am able to setup a back-end system that allows the business team to easily make edits and add pages, all with no web designer or developer skills. It's a streamlined process that saves time and money.

To learn more about how Webflow's CMS can help your business, get in touch with me to schedule a demo.