How much does a website cost?
This is the most common question I am asked as a web designer. And for good reason.
Industry prices for website designs and builds are all over the place. Some agencies charge $10,000 and up. Individuals starting out may charge less than $1,000.
On the flip side, I've spent years adjusting rates and trying to find the best prices for both my work, time and skills, and for clients.
Moreover, in the industry similar clients are often charged more or less than others for the same type of work. I seek a more fair, transparent pricing model.
For this reason, I have launched a pricing chart guide. This increases pricing transparency and brings fairness to the overall rates.
We wouldn't want to walk through Target asking staff how much items cost before deciding whether to purchase them. And we definitely wouldn't expect separate buyers to pay different prices.
Items are priced and all shoppers pay the same at a particular time. And I believe it should be the same for client related work.
But this new model doesn't change the fact that I believe that every website should have a return on its investment. This is why I judge my success by my client's success. When clients make more money from the website than I do building it, I know I got it right.