3 Unexpected Branding Tips
I've been thinking a lot lately about branding and how our work impacts not only our reputation but our overall brand as well. As a result, I've come up with a few ideas that are often overlooked when considering a strong brand.
3 Unexpected Branding Tips
What is branding? Most people would answer something similar to this definition by Entrepreneur Magazine: "The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products."
While this is true, there are other lesser-known aspects of a business' brand and they're a lot more personable.
In a nutshell, there are three areas of work that impact a brand—the quality of the work, the customer support aspect and the ability to prepare for challenges. Let’s break them down.
The quality of the work
When we’re working, we’re helping define our brand. The quality of our work speaks to our clients or customers about the brand of either our business or our personal brand. Low quality work forces people to associate a poor standard with the brand itself. We can have beautiful logos and websites but if we build reputations for sub-standard work, we’re degrading our brand overall.
The customer support aspect
Whether we’re working a day job, running a small business or operating a retail store, our work involves customer support in one way or another. We all provide some level of customer support in our daily lives. How we offer this support to others makes the difference between growing our brand (whether business or personal) or graining a bad reputation. If we acknowledge this, we’ll be more successful.
The ability to prepare for challenges
At one point or another, we’ll face challenges. Being prepared for these challenges can make the difference between failure or success. Everyone recognizes that issues arise; how we respond is the important part. Being able to fix the issue or improve upon it in a timely manner is pivotal. Our customers, clients or stakeholders are often more flexible than we believe. In fact, customers who experience an issue, only to have it solved in an efficient manner, are statistically more happy than if no issue occurred at all. This is because of the high level of value placed upon a positive response to an issue. As you might have guessed, this also relates to the customer support aspect of branding.
Creating a strong brand can help us stand apart from the competition, but a focus on these three lesser-known aspects of branding is more important than a great looking logo, a beautiful website or a design identity. For the strongest brand, turn to the more personable approach. Our reputations depend on it.
At Acme Design, we don’t look for opportunities. We look for problems and we solve those problems for our clients. What problem are you working to solve?