Defining Our Niche


Below is a note I sent to our email following this week. It discusses why we defined our niche here at Acme Design. You can receive notes like this, along with new website launches, tips and advice on branding, and more. Sign up below to get on the list. Thanks, Ash.

Since launching Acme Design last fall, I’ve spent a lot of time thinking about our niche and how we can best use our talents and experience to improve our clients’ work and branding.

After some thought, and a little soul searching, I realized that I’ve known our niche all along; I was just worried that defining it would limit our opportunities and prevent us from taking on clients that didn’t match our vision.

But here’s the great thing about defining and stating our niche—it forces us to be more clear about our intentions and to better match our mission and vision with like-minded clients.

Having arrived at a place where I feel comfortable defining and announcing our niche, I am fully confident that we have a clear and linear direction in which to lead both our business and our clients—a path towards success and prosperity.

To announce our niche to the world, we have set up a “What we do” page on the Acme Design website. So if you want to know what our niche is and how we can use it to improve our clients’ businesses, work and passions, go to the “What we do” page to read more.

Everyone has a niche, something they’re great at and a skill they can offer to others. What’s yours? I’d love to know. Feel free to hit the reply button to tell me your story.

Founder & CEO

At Acme Design, we don’t look for opportunities. We look for problems and we solve those problems for our clients. What problem are you working to solve? 

Ash Blankenship