10 Reasons Your Website Can Make or Break Your Business
If you’re like most people, the first thing you do after hearing about a new restaurant or shop is to Google it. This is now common practice among everyone, especially since we have small computers in our pockets.
The internet has replaced the yellow pages and with that, every business needs a website. These days, launching a website is one of the first things a business does, but it’s important to get that launch right.
This is why I’ve put together lists explaining what’s easy to get wrong in the website building process and what we need to get right. Let’s start with the ways in which your website can break your business.
Five reasons your website can break your business
There’s a lack of consistent design: Let’s say you’re opening a restaurant and you’ve already chosen the decor for the dinning room and the menu design, and then you design a website that doesn’t match that look. This inconsistent design can throw customers off.
Your site is static: A great website is living. It should frequently be updated, even if that update is as simple as adding a new customer testimonial or changing out the copy. Static sites collect dust, even though they’re digital. Keep it updated and fresh. Nothing says you care less about your site (and possibly your customers) than letting your site just site there.
A lack of quality: Just like the quality of a car or your new couch, websites maintain a certain level of quality. Much of this comes from the details of the design. Getting the details wrong shows a lack of quality, or even carelessness.
Errors in your site’s copy: Not all of us can hire a copy writer to create our website copy, but it’s important to get it right. Proofread your copy very well and make sure you’re really conveying the message you want to get across.
Your site is over-designed: I was doing research earlier today and found a source with a strong reputation, though I didn’t read their article. Why? Because their website was over-designed. There was too much going on and the focus was on blocks of color, shadows and social media buttons, and not the content. You may have heard that content is king. It’s true and it should be the focus of the website. People visit sites for information, give it to them without unnecessary content, even if you think that content looks good. As I like to say good design is beautiful, great design is invisible.
Five reasons your website can make your business
You understand your website’s importance: Attention to detail is top of your list of achievements and you know that your website is a large part of your brand (possibly the largest), so you focus on getting it right. This is a good practice. Don’t undervalue your site and believe that you need one just because everyone has one or so you will show in Google search results. Your website goes way beyond that.
Your website’s branding is on par with your business: Remember the restaurant analogy I used above? Don’t design a colorful website for a subdued Italian restaurant. Branding reflects your business, your goals and desires, and even your emotions. It knows no boundaries. Carry your brand across every aspect of your business. Google is a strong brand and when you think of it, you likely think of its colors, logo and simplistic websites. It’s colorful, simple and fun, and that brand is carried across their hardware lines, offices and culture.
Content rules your site: Remember when I said content is king? It’s a fact. When you combine great content with a brilliant design, you get a magnificent website. Get one of them wrong and it’s ruined. I mentioned a copy writer earlier and if you get one, especially if you’re a business, do so! It will be worth the investment and it will likely be copy you can use on other branding materials as well. Of course, content isn’t just copy. Great images go a long way. As I often say, a website is only as good as its images.
You care, a lot!: When you’re passionate about something, it shows. Caring=loving. When you care about the work that’s being done to build out your website you’re more focused on getting it right.
Your site has emotion: I don’t mean people need to cry or laugh out loud when visiting your site, but it should offer some form of emotion. A restaurant website, for example, offers beautiful photos of their food, which gives the viewer some form of emotion — perhaps excitement to try a certain meal or drink.
Having a website built isn’t rocket science but it does take much thought and a lot of love and care. When I design and develop a website, it comes from more than just my mind or skills, the work comes from my heart and my emotions.
During the design process, I go through several revisions, knowing deep down that it’s not quite right. But when I get it right, I know because I can feel it.
At Acme Design, we don’t look for opportunities. We look for problems and we solve those problems for our clients. What problem are you working to solve?